Promax Nutrition

Designer: Suzanne Verba-Hopkins

Sector: Food and Nutrition

Promax (“Protein for the People”) produces great tasting high protein energy bars without any artificial sweeteners or preservatives, high fructose corn syrup, trans fats, maltitol or gelatin, and they are gluten-free, kosher and vegetarian. They are passionate about fit, well-nourished bodies.

This product information site that drives traffic to a third-party online store was built in a highly customized early version of WordPress. Inlineos recently developed a SASS (compiled stylesheet) driven theme based on WordPress’s Twentyfourteen. We used this as the basis for a design upgrade that works equally well on all devices from smartphones to large desktop screens. We recoded the site to take advantage of the built-in customization features of later versions of WordPress, thus simplifying site maintenance.